As an agent working in the ever changing property market, one thing remains fundamental to everyone working in Property........PRESENTATION.
 
Making our homes look wonderful, either for our own personal gratification or to help revive a property before putting it onto the market is something we, as a nation, spend millions of pounds on. For properties to let, it can be the difference between having tenants year after year or else struggling to get a return on your investment.
 
The same can be said for your website..... Presentation is vital!  Agencies spend yet more millions on graphically designed homepage designs in order to ensure that they accurately reflect their professional service and staff. At Technicweb, we see a very clear pattern emerging across a HUGE range of Agency websites.
 
The majority of Agencies have taken both care and attention to ensure that the first page any user enters is a good reflection of their company. But in our opinion, all falter at the last hurdle for one reason.........
 
FULL PROPERTY DETAILS!
 
Do your property details do the rest of your website justice? Are they designed in the same way as your homepage with as much attention? Unfortunately, all too often we see property details that are clearly not up to standard!  So why are they so important?
After all, you have already bowled the user over with your moving images on the homepage, not to mention expended a large percentage of your marketing budget in the process.

This is why:
 
Case One:
Mr Potential Vendor has either found your website via Google or has been referred to it through your advertisement. He acknowledges the time you have spent on your own homepage and, more importantly, likes the design. After reading all about your company and why he should choose you over any of the competition, he decides to see how you would present his property. Uh Oh! He is suddenly faced with tiny images and a poorly designed property details page instead of the impressive design he has become accustomed to.
 
He then continues to check out the websites of every other agent in your town or city and finds another with a homepage just as aesthetically pleasing as yours but...... with outstanding property details and full screen images displaying the properties to their full potential!  Understandably, he picks up the phone to arrange a VALUATION and you have lost another potential client to the competition!

 
Case Two:
Miss Buyer has decided rather than just go through a property portal; she wants to see properties marketed by agents on their own websites. Unlike your potential vendor, she is not so amazed by the homepage because she is interested only in the properties advertised.  She conducts her search and finally clicks on one of the properties from the list she is shown..........STOP!
 
She encounters the same tiny images with poorly designed layouts; those lovely photographs you so carefully took, not to mention all of the money your vendor has spent on their home no longer means anything as your property details fail to do the property any justice or indeed entice Miss Buyer to look any further. Even though consciously we may say that this does not affect our decision, it does! It is the very reason that presentation is so important as we are subconsciously attracted to inviting visuals. Faced with such unappealing property details, Miss Buyer clicks away from your website and buys a well-presented property marketed by your biggest competitor!

 
I would like to invite you to take 5 minutes to look at your full property details within your website and honestly judge them from a neutral perspective......
 Don’t worry though if they fall far short of your expectations, at Technicweb we have produced hundreds of websites with beautiful property details! Visit our Property website galleries and take a look for yourself......